Landing Page of the Week #13 – How Can Finnish Post Office Contact Santa? 🦌

Last updated: June 29, 2022 Written by:

Kasia Hajok

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Source: shop.posti.fi/en/santa/santas-letter

How is a landing page advertising a letter doing? Let’s pack up and pay a visit to the Finnish side of the Internet to see what we can learn from it!

What about this landing page is as cozy as homemade hot chocolate? 🧡

The idea behind the product and how it is described. Copy definitely fits the idea: “the certificate of niceness”, “sprinkle of Christmas magic”... Remember to adjust the copy to your company’s style as well.
The photo of Santa and his Helper is natural and authentic. Genuinity is the key: keep it in mind when you think of your future landing page photo ideas.

What is more like skating on thin ice? 🥶

Although the colors and icons are Christmas-ish, the template looks a bit outdated. Note that modern-looking websites may build more interest and trust in your buyers.
Copy tends to be too long (especially the section about COVID updates). Make sure to highlight the most important information on a landing page only.