Landing Page of the Week #17 – Pilates landing pages, explained

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Let’s get down to it. What can we learn from analyzing this landing page?

• Anchored elements should be convenient, not distracting. See the green button in the top right corner.
• If you go for subscription services, focus your message on joining the community.
• Long FAQ section helps to deal with visitors’ doubts and reluctance.
• Video instead of long paragraphs of text. Great idea if you want to say a lot more about the brand.

What could have been done better?

• To me, this page lacks more information on what exactly pilates is (and how it’s different from other types of workouts). Sadly, not everyone knows it.
• There is a little explanation of what Girls on the run is. I had to google it to learn it was a non-profit organization for 8- to 13-year-old girls.

Landing Page of the Week is a series where I review various examples of landing pages from the web.