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Landing Page of the Week #37 – What you didn’t know about office chairs

Last updated: June 30, 2022 Written by: Kasia Hajok
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    Sometimes all you need your landing page to do is to draw someone's attention. Is this why there are more and more pages including quizzes, test and games?

    Source: findmy.vitra.com/en-en/questionnaire/chairs

    Click here and see this landing page.

    Then, come back to this email and read the review.

    Best findings

    Source: findmy.vitra.com/en-en/questionnaire/chairs

    This page doesn't waste your time and immediately takes you to the quiz.

    Source: findmy.vitra.com/en-en/questionnaire/chairs

    The interactive quiz is simple and engaging. You can't wait to discover which chair the test will recommend to you.

    Source: findmy.vitra.com/en-en/questionnaire/chairs

    Potentially confusing phrases (like breathability) are quickly and clearly explained.

    Does this page need anything more?

    Source: findmy.vitra.com/en-en/questionnaire/chairs

    There is not a single human on this landing page, so I wonder if an alternative version showing people and their matching chairs would convert better.

    Landing Page of the Week is a series where I review examples of landing pages from the web.

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